Micelle Technology
What Is Micelle Technology?
Why Most Oil-Based Supplements Don’t Work — And Why Ours Do
Most people don’t realize this, but oil-based supplements and tinctures—no matter how “pure” or “potent”—often fail to deliver real results.
Here’s why: your body is mostly water. Oil and water don’t mix. So when you drop an oil-based supplement under your tongue or swallow a standard tincture, the majority of it never makes it into your bloodstream. It’s poorly absorbed. It gets broken down or flushed out before it can make a difference.
Pur7 is different.
We use advanced micelle technology to take oil-based nutrients and transform them into highly bioavailable, water-compatible compounds your body can actually absorb.
The Micelle Advantage
Micelle technology surrounds each oil molecule with a natural shell—one that makes it water-dispersible and biologically active. Instead of floating on top of your digestive fluids like other oils do, our micellized tinctures mix seamlessly, penetrate the gut lining, and enter the bloodstream quickly.
This is the difference between “taking a supplement” and actually feeling a supplement.
With micelle delivery:
- You don’t need to take it with food
- You don’t need high doses
- You don’t have to wait weeks to notice an effect
- You simply absorb more—and faster
Why Other Tinctures Fall Short
Most brands sell traditional oil-based formulas that depend on your digestive system to emulsify and absorb the nutrients. That process is inefficient and inconsistent. It depends on your bile, enzymes, and fat intake. If any of those are off (and they often are), you’re not absorbing what you think you are.
That’s where micelle technology comes in.
Pur7 pre-emulsifies the active ingredients before they ever reach your body. So instead of relying on your gut to “figure it out,” we deliver nutrients in a form your body is ready to use—immediately.
The Result? More Effective, More Reliable Tinctures
Micelle delivery makes our formulas:
- Faster-acting
- Up to 5x more absorbable
- More consistent from person to person
- More efficient at lower doses
Whether you’re taking D3 + K2, CBD, or other fat-soluble compounds, you’ll get more benefit from every single drop.
This Is What Sets Pur7 Apart
We didn’t just create another tincture.
We engineered a delivery system that solves the absorption problem most brands ignore.
When you take Pur7, you’re not just taking a supplement—you’re absorbing it. That’s the difference.
Better delivery. Better results.
That’s the power of micelle technology.